From Spreadsheet Forecasts to ML-Driven Demand Sensing
A multi-state FMCG distributor was running monthly Excel-based forecasts with MAPE hovering at 42%. Stockouts were 8% in fast-moving SKUs, while slow-movers carried 11 months of dead stock.
Mathnal deployed a hierarchical ML stack: ETS & SARIMA baselines, XGBoost with calendar + price features, LSTM ensemble for top-50 SKUs. Forecast Value Added (FVA) used to audit planner overrides.